faq

Q. Okay, I've built a good-looking website that's easy to navigate and displays my products clearly.

What's next?

Driving traffic to it is next. What good is the world's greatest website if nobody knows it exists? Can your customers find you on the search engines? How do your search-engine rankings compare with your competition's? What else are you doing to get your customers and prospects to visit your site? And what do you want them to do when they get there?

The good news is that your website offers you many more options for marketing and the capturing of important marketing data than any other form of promotion. And at this stage, many highly effective forms of web promotion are still somewhat reasonably priced.

The first order of business, of course, is to make sure that your website is visually interesting... the kind of place people want to visit... and stay awhile... and, ideally, return to. Making it exciting is even better!

In addition, it is still possible to develop relatively inexpensive programs of strategic web promotion that will drive substantial traffic to your website.

Do you have a plan?
Why not contact us? We'd be happy to help you develop your plan... or to answer any questions.

Q. Just how important are top-level search engine rankings?

Well, even though you can currently "buy your way to the top".... which is fun in and of itself.. you should know that 75% of all site visitors find websites through search engines. And many of these folks have figured out that so-called "premium listings" and "sponsored links" (to name just two) are listings that have been purchased... so they go directly to the "legitimate listings" instead.

The good news is that positioning your site among the top 30 searches is one of the least expensive and most effective methods of driving new customers to your site. And we can do that for you. We specialize in optimizing websites for top-level search engine rankings.

We can propel your site to the highest levels on all the major engines - the engines through which 95% of all internet searches are conducted. Why not contact us? We'd be pleased to offer a free consultation and analysis of your site's current rankings.

Q. I used to get much better results from advertising and other forms of promotion.

What happened and what can I do about it?

Though oversimplifications are dubious, the answer to what happened, in a nutshell, is "the internet." Websites, e-commerce, search engines, e-zines...these and many other of the growing list of on-line, interactive marketing channels have changed the face of marketing forever. And they continue to have an increasingly dramatic impact upon the effectiveness of tried-and-true forms of promotion such as advertising, direct mail, directory listings, trade shows, etc. - especially in business-to-business marketing.

Does that mean that you should abandon or cut back drastically on all conventional forms of promotion next budget cycle? Probably not, especially since you may want to use them to promote your website (if nothing else). Does it mean that internet marketing will eventually eclipse and obviate all other types of marketing. No way. But make no mistake about the power and growth of on-line marketing. Where it will stop and how much influence it will gain remain to be seen, but you definitely need to add it to your marketing mix, if you haven't already. And you can expect its effectiveness to continue to increase for the foreseeable future.

So, how do you add internet marketing for the best possible return? Well, it depends. Do you have a website? Is it first generation? How was it developed? Is it a programmer's or designer's dream but a marketing nightmare? What are your marketing goals, strategies? Are you promoting the existence of your site? Are you capturing and tracking inquiries, prospects, sales, etc.? Where does your website come up when someone looks for it on a search engine? How close to No. 1 do you appear? Are you integrating and coordinating internet promotion with your conventional media? What about e-commerce... are you there yet? Should you be?

Do you have a plan?
Why not contact us? We'd be happy to help you develop one... or to answer any questions you might have.